First response time — six-week trend
Average minutes from inquiry to first reply. Home-service leads go to whoever answers first — this number is the launch assistant's first job, and it's moving the right way.
Valley Home Services (fictional) · Week of June 8–14, 2026 · Shenandoah Valley, Virginia. Five minutes with coffee on Monday, and the owner knows exactly where the week's money and attention should go.
Average minutes from inquiry to first reply. Home-service leads go to whoever answers first — this number is the launch assistant's first job, and it's moving the right way.
Counted from the lead log by source. Marketing rhythm (Google profile posts, review momentum) compounds slowly — the log proves whether it's working.
Completed jobs trigger an owner-approved review request. Reviews are the cheapest marketing a new company can earn.
The report flags what it doesn't know instead of papering over it. Missing data is a fixable habit, not a failure.
A script reads the week's lead, quote, job, and review data and computes everything above — deterministically, the same way every week, at almost no cost. The only AI in this report is an optional paragraph of narrative at the top (“what changed, what to do”) that the owner can keep or ignore; the drafts waiting in the action list follow the same rule as everything else — AI writes, the owner approves. And the little inference that remains can run on hardware you own, so nothing about your business ever has to leave the building. Nothing here is estimated, and nothing customer-facing is sent without approval.