Trade area, not generic audience.
ZIPs, route density, housing age, school calendars, weather, language, competitors, and local events.
AI-driven marketing for small business
Hermes blends neighborhood signals, regional playbooks, platform constraints, compliance checks, and campaign results to produce the next best marketing move.
ZIPs, route density, housing age, school calendars, weather, language, competitors, and local events.
GBP, social, email, SMS, direct mail, events, partnerships, staff scripts, and tracking assets.
Consent, claims, disclosures, platform limits, accessibility, AI assets, and human approval routes.
Live campaign pack
A small-business scenario becomes a channel mix, localized message, content pack, field plan, risk checks, and weekly improvement loop.
Digital plus non-digital
The engine pairs online reach with physical-world trust, so a business can capture demand, build proof, follow up, and learn what worked.
Google Business Profile, local landing pages, search, service-area content, review hygiene.
Facebook, Instagram, TikTok, YouTube, Pinterest, local photos, short video, testimonials with consent.
EDDM, door hangers, events, sponsorships, partner cards, local media, QR offers, staff scripts.
Email, SMS with consent, CRM follow-up, winback, referral asks, weekly reporting, next tests.
Regional engagement
Hermes changes the channel mix and message angle by density, climate, trust networks, language, seasonality, and cost of attention.
Self-improving system
Results feed a measurement ledger, then Hermes promotes repeated local wins into higher-confidence guidance while suppressing tactics that create weak leads, opt-outs, complaints, or operational strain.
Business, market, offer, audience, assets, capacity, access, consent, and constraints.
Trade area, demographics, events, weather, housing, competitors, language, and route data.
Channel-native copy, video prompts, mailers, scripts, landing pages, and follow-up flows.
Consent, claims, disclosures, platform rules, sensitive categories, duplication, and accessibility.
Calls, bookings, scans, redemptions, revenue, reviews, unsubscribes, complaints, and labor.
Keep what worked, drop what did not, and recommend one next test with a clear threshold.